HOWEVER, INFLUENCE MARKETING HAS TOTALLY CHANGED HOW WE COMMUNICATE!
It’s a lot more powerful than TV advertising!
Influence marketing responds to our communication objectives
To get your brand known
To get your brand liked
To get people buying your brand
- Reach + Views
- Engagement rates + interactions
- Clicks + downloads + leads
sales + conversion rates
Influence campaigns are 20 times more efficient than classic advertising methods (3)
ROI: $1 = $7 (4)CEO of Estée Lauder
- Recommendations from people that I know (friends / influencers): 80%
- Reviews on websites: 63%
- TV advertising: 46%
- Web advert posters/banners: 27%
+ emotionally impactful
+ memorable
INFLUENCE4YOU IS HERE FOR YOU:
Discover OUR BOOK : 87 influence marketing ideas
Influence4You, winner of The Grand Prix STRATEGIES DE LA COMMUNICATION D’ENGAGEMENT 2020
5000 campaigns, all sectors, all social media networks, in all countries
The tool to manage campaigns with
micro and middle sized influencers
The search tool to find international influencers worldwide
on Youtube, Instagram and TikTok
Influence4You has a partnership with the advanced tool HypeAuditor
(Download our study on fake influencers)
Influence4You is a member of the ARPP (check out the graphic chart on the rules regarding influencer transparency)
Our free tool allows you to calculate the EMV (Earned Media Value) of your campaigns. Test
As a Brand, or agency, do you need...
campaigns?
to accompany you
in the long term?
that really works?
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Are you an influencer?
You hate fake followers?
You want do collaborate with the best brands?
Influence agency
Why choose an influence agency?
Using a good agency has a lot of advantages:
The agency chooses the best influencers for your brand (this ensures you don’t land on fake followers or lose precious time)
They advise you on the best techniques and strategies that will work (the strategic planners help you find the most relevant creative concepts)
An international influence agency takes care of your language translation needs (influence does exist outside of France and Paris!)
An influence agency helps you save time with all aspects of your campaign management (organizing photoshoots, brief respect, sending products, reminding influencers…)
The agency manages the admin side as well as the contractual part (and especially the payments)
You will also be provided with a thorough end of campaign report.
So by delegating your influence campaigns to an expert, this allows you to create successful campaigns whilst being able to concentrate on other important aspects of your brand
Influence platform
Why use an influence marketing platform?
Ability to find influencers on different social media networks (Youtube, Instagram, Pinterest, Tik Tok…) and also identify fake influencers
Makes it easier to manage your campaign briefs
Simplifies the sending of products
Allows you to manage influencer reminders and directly contact the Youtubers, Instagrammers, Bloggers…
Obtain the influencers statistics and the stats relating to the performance of your campaign
Easily carry out the admin side and payments
Nowadays, an influence marketing platform is necessary to avoid time consuming tasks and launch micro influence campaigns that really work.
to launch your influence campaigns
Sources:
(1) Thinkbox, Global Web Index 2019, (2) Mediametrie 2017
(3) Etude Influence4You, (4) InfluencerMarketingHub, (5) Goat Influence