Step 1/6

• hypotheses

  your 2021 communication budget?

  (in k € / year of EXTERNAL expenses) including Press, TV, Digital, PR, Influence, events, content creation… outside of the promotion / point of sale budget - if unknown, take between 10 and 25% of your turnover according to your sector

• your communication budget 2022?

  (in k € / year of EXTERNAL expenses). If no idea, put the same as 2021

• your influence budget in 2021?

  (in k € / year of EXTERNAL expenses including tools, agencies, influencer remuneration ...)

Step 2/6

• What is your industry?

  Mode Beauté Voyage High Tech Gaming Entertainment Grande consommation Automobile Services aux particuliers Services aux entreprises Banque / assurance Autre

• What is the distribution (in%) of the ages of the populations you are targeting
  (the sum must be 100%)

  • <18 ans

  • 18 à 24 ans

  • 25 à 34 ans

  • 35 à 44 ans

  • >45 ans

Step 3/6

• Are you a manufacturer or distributor?

  Fabricant Distributeur Fabricant et Distributeur

• How mature are you with influencing marketing?

  C'est un levier clé et on est expert On en fait beaucoup On en fait un peu On n'en fait pas

• Is your offer complex to explain?

  Mon offre est simple Elle nécessite quelques explications L’offre est assez complexe

• Is your brand / offer new?

  Oui Non

• How is this budget evaluated?
• We base ourselves on the target to hit in terms of age
• We weight with criteria specific to the company (complexity of the offer, maturity in influence, ...)
• We look at the current communication and influence budget
• We then estimate the 2022 and 2024 budget based on the answers to these questions