What is an influencer platform?
An influencer platform is a tool that helps you find influencers, manage your campaign from start to finish, and evaluate its performance. This type of tool enables advertisers or agencies to:
to post marketing campaigns to which influencers can apply. Particularly useful for product-sending campaigns (or gifting).
to search for influencers and manage your project.
These platforms save considerable time: profiles are already identified, the brief is standardised, campaign reports are generated automatically, and some even detect fake followers to avoid partnerships with inauthentic influencers. They also help measure campaign results on TikTok, Instagram, YouTube, LinkedIn, Twitch, and more.
The comparison table
The 5 most widely used platforms in France, feature by feature.
| Feature | Influence4You | Kolsquare | Skeepers | SocialVox | Favikon |
|---|---|---|---|---|---|
| Influencer search | Yes | Yes | Partial | Yes | Yes |
| Marketplace: creators apply | Yes | No | Yes | No | No |
| Paid campaigns, payment managed | Yes | Yes | Partial | Yes | No |
| Product gifting | Yes | Not stated | Yes | Not stated | No |
| UGC videos for your ads | Yes | No | Yes | Not stated | No |
| Geotargeted local influence | Yes | No | No | No | No |
| Customer review campaigns | Yes | No | Yes | No | No |
| Fake follower detection | Yes | Yes | Not stated | Yes | Yes |
| B2B influence / LinkedIn | No | Not stated | No | Partial | Yes |
| Integrated AI | Yes | Yes | Yes | Not stated | Yes |
| Expert support | Yes | Yes | Yes | Yes | No |
| Public pricing | Yes | Partial | No | Not stated | Partial |
- ✓Yes
- PartialLimited or dependent on the plan
- —No
- n/aNot stated
Based on publishers' websites and public sources listed at the bottom of the page, as of October 6, 2026.
Influence4You
The most comprehensive premium platformIdeal for: Brands, agencies and local businesses wanting to manage everything in one place
A premium French influencer marketing platform founded by Stéphane Bouillet. It covers influencer discovery, a marketplace where creators apply, end-to-end campaign management, creator payments and reporting across all networks: Instagram, TikTok, YouTube, Twitch, Pinterest, Snapchat, X, Facebook and blogs.
- 275 million profiles analysed, including 8 million directly contactable
- 250,000 registered creators who apply to your campaigns
- Direct network data via token for 110,000 creators, plus fake follower detection
- Free campaigns (product gifting, invitations) or paid: one monthly invoice, Influence4You pays each influencer
- AI powered by Mistral AI: Magic Casting, assisted briefs, video speech-to-text, reporting
- UGC, geotargeted local influence and customer review modules
- Access to influencers with the ARPP Responsible Influence Certificate
- Shopify integration to track generated sales
- Up to 10 users included
- Many modules: the modular approach lets you activate only what you need
- Mostly French-speaking registered community (just under 50% international)
Kolsquare
Data and European coverageIdeal for: Large brands and agencies running multi-country campaigns across Europe
A French platform originating from Brand & Celebrities, rebranded as Kolsquare in 2018. Acquired by team.blue in 2024, it merged with Woomio (Denmark), Inflead (Italy) and Storyclash (Austria) in January 2026, serving over 2,000 clients in 30 countries.
- User-friendly interface and a database of over 1 million influencers
- Campaign reporting, sentiment analysis, and integrated payments
- Strong presence in Europe following multiple acquisitions
- “Push” approach: you contact influencers, they do not apply via a marketplace
- Creator indexing starts at 5,000 followers: less suited to nano-influence
- No dedicated modules for UGC or local influence
Skeepers
Gifting and micro-influenceIdeal for: E-commerce, beauty, and fashion brands leveraging product gifting
Formed from the merger of Octoly and Hivency, Skeepers Influence is part of a suite that also includes customer reviews and UGC. Brands access a closed community of pre-selected micro and nano-influencers.
- Community of over 400,000 profiles, vetted at entry
- Product gifting logistics managed by the platform
- UGC repurposing and amplification via TikTok Spark Ads and Meta
- Model centred on gifting, less suited to paid campaigns
- You select from the Skeepers community, not all market creators
- Annual subscription based on quotation
SocialVox (formerly Reech)
Data and measurementIdeal for: Large brands and agencies seeking precise campaign measurement
Reech Influence Cloud, the SaaS platform launched by Reech in 2020, was rebranded as SocialVox in June 2026; the consultancy arm continues under the name Reech. The ADLPerformance group has held a majority stake in Reech since 2021. Over 150 clients, including Yves Rocher, Decathlon, and the ARPP.
- AI-enhanced search engine and forecast module
- Performance tracking, trend monitoring, and brand benchmarking
- Support available from the Reech agency
- No marketplace where creators apply
- LinkedIn integration scheduled for 2026 only
- New pricing structure since June 2026, not yet published
Favikon
B2B influence and LinkedInIdeal for: B2B brands and teams seeking LinkedIn or X creators
Paris-based platform founded in 2018, renowned for its creator rankings. It evaluates over 10 million creators across 9 networks, with an authenticity score designed for LinkedIn and X.
- Leading platform for LinkedIn and B2B influence
- Detailed authority, influence, and authenticity scores
- Search by description, content, or similar profile
- No marketplace where creators apply
- Audience demographic data limited to Instagram, YouTube, and TikTok
- No product gifting or creator payment management
Stellar
Brand fit and brand safetyIdeal for: Agencies and European brands managing their own search, tracking, and reporting
A European platform with support in French, Dutch, English, and German. It covers creator discovery, profile analysis, campaign management, and reporting, featuring a brand-fit score based on your brand’s criteria and an AI assistant (Orbit). Clients include Spotify, Nintendo, LVMH, Sonos, and Dim.
- Over 440 million creators, search by image, content, or brand mentions
- Brand safety across 12 categories, fake follower detection, performance forecasts
- White-label reports, API, and MCP connections to AI assistants
- Transparent pricing, annual or monthly billing
- No marketplace for creator applications
- No UGC, local influence, or customer review modules
- No trial mentioned: demo required
Upfluence
E-commerce and affiliate marketingIdeal for: E-commerce and DTC brands linking influence to online sales
Founded in 2013 with offices in Lyon and New York, Upfluence positions itself as the influencer and affiliate marketing platform for e-commerce brands. It offers creator discovery, a marketplace for applications, and creator payments.
- Integrations with Shopify, WooCommerce, and Amazon, with sales tracking
- Unique promo codes automatically generated for affiliate marketing
- In-house AI (Jaice AI) for search and outreach
- Primarily designed for e-commerce, less suited to other objectives
- International focus, less tailored to the French market
- Pricing not publicly available
YOO
UGC platform by agency WOOIdeal for: Brands seeking UGC content with agency support
Launched by agency WOO, YOO now presents itself as a UGC platform connecting brands with amateur or professional creators. WOO joined the Olyn Group in 2024.
- Over 100,000 active creators claimed
- Modern, user-friendly interface
- Support from WOO agency teams
- Focused on UGC: less suited for influencer discovery or campaign reporting
- Pricing not publicly available
Findly
Agency and platformIdeal for: Brands looking to outsource campaigns to an agency with its own tool
Launched in 2019, Findly now positions itself as an influencer agency with its own platform: influencer marketplace, analytics, integrated messaging, and online payments.
- Marketplace for influencer applications
- Integrated messaging and influencer payments
- Agency services: strategy, content creation, social ads
- Now primarily positioned as an agency
- Limited up-to-date public information on the platform and pricing
How to choose an influencer marketing platform?
- Your target audienceDoes it reach the right influencers for you (nano, micro, top-tier), on your preferred platforms, in your languages and markets? And crucially, are there enough influencers available?
- FeaturesDiscount vouchers, influencer profiles, reporting, rights management, fake follower detection, product shipments, and influencer compensation options.
- UsabilityTest the ease of use before committing.
- PricingCompare prices and ensure everything is included, with no hidden surprises.
- ReputationCheck the platform’s reputation and that of its experts.
Please note : Influencer marketing platforms continually evolve. If any information is outdated, please let us know. Other solutions also exist, such as Natividi, Brandyoulike, or more analytics-focused tools like Traackr, Lefty, Linkfluence, or Synthesio.
Frequently Asked Questions
Which is the best influencer marketing platform in France?
Which platform should you choose with a small budget?
Which platform is best for micro and nano-influencers?
Can you test a platform before committing?
What’s the difference between a marketplace and an IRM?
Do platforms pay influencers on your behalf?
How can you spot fake followers?
Sources
- [1] Kolsquare, 'What is the best influencer marketing platform in 2026?', Kolsquare blog
- [2] e-marketing.fr, 'Top 5 social media and influencer platforms in 2026', April 2026
- [3] Les Gens d'Internet, 'Kolsquare announces the acquisition of Storyclash', 20 January 2026
- [4] GetApp, Kolsquare profile 2026
- [5] Skeepers, 'The best micro-influencer platforms in 2026'
- [6] La Fabrique du Net, 'Skeepers Influence: our 2026 review'
- [7] ADLPerformance, press release 'ADLPerformance takes a majority stake in Reech', September 2021
- [8] Favikon, official website
- [9] CB News, 'Reech rebrands its platform as SocialVox and splits its activities', 18 June 2026
- [10] Upfluence, official website
- [11] YOO, 'About' page
- [12] Findly, official website
- [13] GetApp, Reech Influence Cloud 2026 listing
- [14] Stellar, official website
- [15] Stellar, 'Pricing' page
- [16] Blog du Modérateur, Favikon profile
Information about Influence4You comes directly from the platform.