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Free tool

How much does an influencer cost?

Enter the name or URL of an Instagram, TikTok, or YouTube creator to receive a price range for each format, calculated from their account statistics.

Estimate a rate Book a meeting

5 free searches per day, no registration required

Example result
Lifestyle creator
Followers
85,000
Engagement
3.4%
Average views
24,000
  • Post€450 to €700
  • Reel€600 to €950
  • Story€150 to €250
EMV€1,240

Values provided for illustration only.

An estimate in three steps

  1. Select the platform

    Instagram, TikTok, or YouTube.

  2. Find the creator

    Search by name or paste their profile URL.

  3. View the estimate

    A price range for each format, including EMV, engagement rate, and average account views.

Estimated formats

  • InstagramPost, reel, and story
  • TikTokVideo
  • YouTubeVideo and short

How is the rate estimated?

The estimate is based on the analysed account’s statistics: follower count, engagement rate, and average video views. It is compared with rates for equivalent profiles and formats, and supplemented by the post’s EMV, calculated using the same coefficients as our campaign reports.

This serves as a benchmark: the final price also varies according to :

  • Number of posts and duration of the collaboration
  • Usage rights for content (advertising, website, brand’s social networks)
  • Exclusivity requested from competitors
  • Production timelines and complexity

Frequently Asked Questions

Is the pricing estimator free?
Yes. Without an account, you have 5 searches per day. With an Influence4You account, searches are unlimited.
Which platforms does it work on?
Instagram (post, reel and story), TikTok (video) and YouTube (video and short).
Are the displayed prices those of the influencer?
No. These are estimates based on the account’s statistics and observed rates for similar profiles. The actual price is negotiated with the creator, depending on the number of posts, usage rights and exclusivity.
What is the displayed EMV?
Earned Media Value estimates the media value of a creator’s post, based on views and interactions. You can compare it to the asking price to assess the profitability of a collaboration.
How do I pay a fair price to an influencer?
Compare several creators with similar profiles, verify their genuine audience and fake followers, and opt for a marketplace where creators apply with their own rates—this is what Influence4You offers.

Receive creators’ rates without negotiating one by one

On the Influence4You marketplace, creators apply to your campaign with their own prices. You choose, and the platform handles contracts and payments.

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