Free tool
Calculate the EMV of your campaigns
Measure the monetary value of online mentions and shares to assess the impact of your social media presence and beyond. Make informed marketing decisions with our intuitive and precise EMV calculator.
1. Select your campaign formats
Instagram Reels
0 €Instagram Stories
0 €TikTok
0 €YouTube
0 €Facebook Post
0 €LinkedIn Post
0 €Select at least one format to begin.
Estimated EMV0 €
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What Is Earned Media Value?
The formula
EMV = sum of interactions × value of each interaction
Each type of interaction (impression, like, comment, share, etc.) has a different value depending on the platform and format.
Among the many metrics used in influencer marketing, EMV (Earned Media Value) stands out as a key performance indicator. This essential KPI plays a crucial role in assessing campaign impact, though its complexity remains a challenge for some professionals. To help you gain a deeper understanding, we’ll explain its meaning, scope, and vital importance.
What Is Earned Media Value?
Earned Media Value represents the visibility a brand gains organically through consumers, influencers, or third parties. This exposure stems from platforms and formats that boost brand awareness without direct cost (unlike Paid Media). According to Forbes, brands should view EMV as “the return of good old word-of-mouth marketing, but with a modern twist.”
The Methodology
EMV is based on a methodology developed by the Ayzenberg Group in 2017 to assess this potential monetary value. The approach quantifies the economic worth of posts.
At Influence4You
At Influence4You, we use this methodology, enhanced by an algorithm that factors in a post’s reach, engagement, and follower growth rate. This ensures an objective comparison between creators and content, giving brands a benchmark for measurement. To keep pace with market trends, we periodically update the reference values for each type of engagement, providing the most accurate estimate of post value and influencer relationships.
Your EMV calculated automatically
Influence4You retrieves the statistics for each post and calculates the EMV of your campaigns in your reports.